Posts Tagged ‘CSR’

The new generation of PR

lördag, januari 15th, 2011

PR has, generally spoken, changed over time and become more complex as the possibilities of interacting and building relations has exponential increased over time. Old truth might still be truth but often simplified approaches not possible to apply other than as isolated events.

Today building relationship impacting specific target groups is a holistic challenge, not a isolated task. All stakeholders have to be mapped, outlined, and analyzed based on previous actions, current beliefs and values and future expectations. Due to Internet and a flattened world the speed and number of possible point of connections has dramatically increased and continue to increase meaning that PR become a complex discipline whereas relations, primary and secondary stakeholders interest, power, urgency and legitimacy has to be understood over time, not as a snap shot. Transparency, social and environmental issues are also interlinked in all analysis today – as most people see responsibility as a prerequisite doing business.

As PR become more complex, faster, as well as integrated, holistic approaches as well as dynamic tools is required doing a good job. One of the recently awarded PR blogger having this approach is Doktor Spinn, have a look at his blog

Michael E. Porter sends CSR back to the stoneage – now it is time for real entrepreneurship…

söndag, januari 9th, 2011

Michael E. Porter Harvard University professor, explains in an new video post, why business leaders must focus on shared value – creating products and services that benefit not only the company but also society. Or as like to put it, make the pie bigger… Responsible and smart entrepreneurs understand to create value through actions beneficial for all, without a working society and environment there is not much business to do. It is time for a new definition of CSR who has been focused on the wrong ideas instead of seeing the real rational behind a sustainable world the focus has been doing good without understanding why – a lose cannon without a captain. No good out of that… See the movie and enter a new dimension of why to do good, how to do it, and what it will lead to.Click on the picture to see the video post cast from Harvard  Business Review…

Social entrepreneurship – philanthropy or business?

söndag, september 26th, 2010

Sweden was distinguished visit in the spring, by Richard Branson, CSR’s new rock star and super-entrepreneur. Not only as a model for social responsibility – in his own special style, he has also taken the throne as a social entrepreneur with the now winged words ”a business is a force for doing good”. But what is social entrepreneurship really?

According to Bill Drayton  social entrepreneurs is  ”contractors working for social change through entrepreneurial solutions.” A social entrepreneur is in many ways the change that Gandhi was referring to by being an actor that creates value for society through change.

One can observe the different qualities of the social entrepreneur to distinguish it from the business-driven entrepreneur. They have a mission to create sustainable value for society while monetary gain is only a means to fulfill the mission.

The social entrepreneur has the ability to see possibilities where others see problems, and is a growing concept due to increased awareness of globalization, sustainable development and new concepts such as Reputation Management. The adoption of the new ISO 26000 demonstrates the popularity of globalization and sustainable development, which has created an awareness that there is a need out of business that generate income even for less developed countries and the need for organizations that address societal problems. The proliferation of Internet and search engine syndrome has contributed to an incitement to work actively to make its brand visible in the right context. It is about improving its reputation by carrying out positive action, and may overshadow any unwanted search results.

When you talk about social entrepreneurs, it is important to distinguish the different types of social entrepreneurship. You have Gandhi variant as a social entrepreneur, who simply use their entrepreneurial ability to create value for society. While social entrepreneurship has become popular in business and more companies see the benefits of supporting social entrepreneurs and social entrepreneurship. Not just to show social responsibility but also because it proved that one can earn money on building sustainable businesses with great passion for social justice. charity.This has in turn resulted in an increased interest from business angels and investors to invest in projects to solve various problems in society, while making returns, a phenomenon known as the Social Impact Investment and backed by sections such as Bill Gates.

If you are interested in the topic I recommend to read my and Maria Sporres latest trendwatch about the subject at