Archive for the ‘Social Responsibility’ Category

National innovation strategy is driving societal -Sweden world’s leading innovative country

måndag, augusti 15th, 2011
New institutes springing up like mushrooms and universities is investing heavily. Now Sweden tops the list of the world’s most innovative countries. Simply innovation focus on an unprecedented scale. Have a look at our new trend watch.

Buy 10,000 green mil and get an Audi for free

torsdag, augusti 4th, 2011

Social Innovation and sustainable thinking is emerging, business leaders shifting focus using social and sustainable thinking sharpening their competitive advantages. Interested reading more? Have a look at our new trend watch at

Extend your market making more profit with Social Innovations

torsdag, juli 7th, 2011

Joseph Schumpeter, the guru of innovation, addressed the process of innovation with his theory of creative destruction and his definition of entrepreneurs as people who combined existing elements in new ways to create a new product or service. Social innovation is a new potential megatrend, however with roots back in the 60’s and related to strategies, concepts, ideas and organizations that meet social needs such as working conditions, education, community development and health that extend and strengthen the civil society. The term is used in many ways and related to innovations such as microcredit and internet based distance learning as well as social entrepreneurship.

However, recently business people and academics started to connect the dots bring doing well together with doing business, i.e. making the cake bigger before slicing it up. An example is the Canadian center for Social Innovation who clam on their web that ‘The Centre for Social Innovation is a social enterprise with a mission to catalyze social innovation in Toronto and around the world. We believe that society is facing unprecedented economic, environmental, social and cultural challenges. We also believe that new innovations are the key to turning these challenges into opportunities to improve our communities and our planet.’ Read more at

Moreover, Michael E. Porter the Harvard University professor, also recently published paper where he explain why business leaders must focus on shared value – creating products and services that benefit not only the company but also society. Or as like to put it, make the pie bigger… Responsible and smart entrepreneurs understand to create value through actions beneficial for all. Without a working society and environment there is not much business to do. See Porter’s movie in one of my older blog posts

There is also a new book published on the subject, Social Innovation, Inc. by Janson Saul. It is about five strategies for driving business growth through social change. According to Janson there are five key drivers for social capitalism and capital market

  1. Corporations are more powerful than governments
  2. Consumers are more powerful than citizens
  3. Social issues are now business ideas
  4. Philanthropy has become a commodity
  5. The value of intangible assets is rising

Janson also point out five key path to success,

  1. Create revenues through submarket products and services
  2. Enter new markets through backdoor channels
  3. Build emotional bonds with customers
  4. Develop pipelines for talent
  5. Influence reverse lobbying

Another interesting trend is place management, also a kind of social innovation, focused on reinventing places, societies as well as business clusters around the globe. There will be blog posts about this exiting topic, and I can promise a lot of interesting material. The international though leader in the subject is Christer Asplund, co-writer to Philip Kottler and senior adviser at Bearing Consulting, who is also launching his new book this autumn.

The new generation of PR

lördag, januari 15th, 2011

PR has, generally spoken, changed over time and become more complex as the possibilities of interacting and building relations has exponential increased over time. Old truth might still be truth but often simplified approaches not possible to apply other than as isolated events.

Today building relationship impacting specific target groups is a holistic challenge, not a isolated task. All stakeholders have to be mapped, outlined, and analyzed based on previous actions, current beliefs and values and future expectations. Due to Internet and a flattened world the speed and number of possible point of connections has dramatically increased and continue to increase meaning that PR become a complex discipline whereas relations, primary and secondary stakeholders interest, power, urgency and legitimacy has to be understood over time, not as a snap shot. Transparency, social and environmental issues are also interlinked in all analysis today – as most people see responsibility as a prerequisite doing business.

As PR become more complex, faster, as well as integrated, holistic approaches as well as dynamic tools is required doing a good job. One of the recently awarded PR blogger having this approach is Doktor Spinn, have a look at his blog

The Indian IT wonder has become an old dinosaur – giving new entrepreneurial possibilities

söndag, september 19th, 2010

Having invested in, worked with, sold and project lead Indian IT projects, I can state that Offshoring is here to stay. But not in the hands of Indian large companies, and nether to be used as a strategic tool by waver European business leaders.

De Jure, outsourcing and offshoring, is about creating a flexible organization in terms of capabilities and knowledge, but it has been perceived by many buyers and seller as low cost labor. Indian IT Companies has had 40-60% profit now being challenged by Chinese companies pushing the margins by offering even lower prices and more talented staff. Generally spoken, Indian IT companies have not made their homework; they are now on a commodity market moving from oligopolistic characteristics towards monoploistic competition, not being differentiated through earlier R&D and innovation work, leading to diminishing margins and at the end not being able to sell large volumes due to too high labor cost compared with other emerging markets.

De Facto, offshoring and outsourcing is increasing and it is driven by global supply and differentiation. Services like where global talents offering their services for a 1/5 of the Indian price list, with high degree of transparency and direct connections with the producers, are changing the industry value chain cutting the middle man in Europe as well as in India and China. The new kind of values chain establishing is build upon personal trust, transparency and reputation on micro level serving as the building blocks of new networks acting as global player. This new network of global talents, in conjunction with established and innovative flexible companies, are lean and mean organization moving fast using cloud technologies as their ecosystem challenging the thinking of large monolithic systems with ton of ITL documents.

At the end of the day, the Indian dinosaur has been challenged by its own people and the people of the non-triad countries cutting the industry value creating and striving for more flexibility, lower prices, more trust and more social responsibility.  Most likely, in the direction of the tangent, we will see clusters raising up around the world, geographical or virtual, creating comparative advantaged on the global market through innovation work, R&D, skills and knowledge but also, and maybe most important, through reputation and trust.

New ISO-standard for Social Responsibility

fredag, september 17th, 2010

ISO, the International Organization for Standardization, has the 13th of October decided to launch the development of an International Standard providing guidelines for social responsibility (SR). The guidance standard will be published in first week in November 2010 as ISO 26000 and be voluntary to use. It will not include requirements and will thus not be a certification standard.

There is a range of many different opinions as to the right approach ranging from strict legislation at one end to complete freedom at the other. ISO are looking for a golden middle way that promotes respect and responsibility based on known reference documents without stifling creativity and development.

I will publish more about the standard when launched, really looking forward to apply it in real life. However, here is a first hint of what the ISO document will cover:

  1. Foreword
  2. Introduction
  3. Scope
  4. Terms and definitions
  5. Understanding social responsibility
  6. Principles of social responsibility
  7. Recognizing social responsibility and engaging stakehoders
  8. Guidance on social responsibility core subjects
  9. Guidance on implementing practices of social responsibility