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2,5 years later, a dubble turn-aound and a post merger

Now the assignment is closed and results delivered. I maintain status as investor in this fantastic venture.  In 2,5 years the assignment has resulted in turning Digital Inn from a 30 M reseller with losses into Scandinavia’s #1 onsite and ecommerce Apple profitable reseller with an annual 50M sales. Shifted from a traditional retailing strategy to a premium branded multichannel supplier of Apple and its surrounding ecosystem, including the start of a large B2B Apple venture.

Some Highlights:

• Analysed operations; reduced costs; increased profit margins through innovative and strategic work, positioning and assortment work; and optimised inventory and processes.

• Created and executed a turnaround plan that included acquisition, integration and turning around a major competitor.

• Improved gross margins.

• Automated and digitalized sales, marketing, logistics and management systems.

• Introduced an innovative omni-channel approach of selling, supplying and balancing goods in all channels (on and offline).

• Increased stock rotation and reduced stock levels.

For the swedish audience, there is a detailed reportage describing the turn-around. Please read it here.

 

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